How Can I Protect My Trademark from Infringement?

As a business owner, you understand that few things are more important than your brand. One of the best ways to establish your brand and make it easily identifiable is by having a trademark. Your trademark is your logo, and when people see your trademark, they should instantly associate it with your business and the services you provide. Unfortunately, there are times when other businesses will infringe upon trademarks, either intentionally or unintentionally, which, rather obviously, can have a negative impact on the original trademark owner’s business. That said, there are certain steps that you can take as a business owner to protect your trademark from infringement. Read on and reach out to Lemler IP for a dedicated New Orleans, Louisiana trademark lawyer to learn more.

Steps You Can Take To Protect Your Trademark from Infringement

Just some of the most important things you can do to protect your trademark from infringement are as follows:

• Register your trademark with the United States Patent & Trademark Office: The first and most important step you can take to protect your trademark is to have it formally registered. This formal protection gives you the right to pursue an infringement claim against any person or entity you catch using your trademark without your express permission.
• Be vigilant in monitoring your trademark: Once you have your trademark registered with the USPTO, you will need to regularly check online, in industry publications, and elsewhere to ensure that no one is using your trademark (or a substantially similar trademark) without your permission. Lemler IP can assist in managing your IP portfolio and making sure no one is infringing upon your trademark.
• Look out for knockoff products: Sometimes, other companies will take an idea for a patented product or its trademark and change it ever so slightly, thereby creating a “knockoff” product that is cheaper and typically of lower quality. Because of this, it’s important that you keep an eye out for counterfeits. These counterfeits can damage your brand reputation and hurt your sales.
• Hire a lawyer. Though there are various steps you can take to protect your trademark, it’s nearly impossible to do everything necessary on your own. Lemler IP offers clients comprehensive IP registering and monitoring services to ensure your trademark remains under your control and isn’t being used by others.

Lemler IP is a full-service intellectual property law firm, and is dedicated solely to protecting innovators and creators in Louisiana. If you’re looking to protect your trademark, you are in the right place. Contact Lemler IP today to learn more about how the firm can assist you.