What Are Some Common Mistakes to Avoid When Filing for a Trademark?

As a business owner, your trademark is what you use to help consumers identify your brand. A trademark can be a symbol, a word, or a design of any kind. Some of the most identifiable trademarks are the Nike “swoosh,” the McDonald’s “golden arches,” and Apple’s “half-bitten” apple logo, to name a few. The trademark you choose to represent your brand is a very important decision, and it should not be taken lightly. Further, you should understand just how critical it is to hire a seasoned New Orleans, Louisiana trademark lawyer to help guide you through any aspect of the legal side of trademark registration and ownership, as it’s easy to make a mistake, and such a mistake could drastically impact the future of your trademark. Read on to learn more about some of the most common mistakes to avoid when dealing with trademarks.

The 5 Most Common Trademark Mistakes to Avoid

Just some of the most common trademark mistakes you need to avoid at all costs are as follows:

1. Filing for a trademark that is too broad or non-specific: When filing for a trademark, it is of paramount importance to make sure your trademark is specific to your goods or services. When a trademark is too broad, it will likely result in it being rejected. An attorney can help prevent this from happening.
2. Failing to conduct a trademark search altogether: Often, people will unknowingly make the mistake of filing for a trademark without first checking to see if the trademark is already taken. Lemler IP can ensure you’re not infringing upon anyone else’s right to a trademark before filing for one.
3. Failing to provide sufficient information regarding your trademark in your application: If you don’t provide complete and accurate information regarding your trademark, it can ultimately lead to confusion and delays in the process. A lawyer can help streamline the processing of your trademark.
4. Inconsistency with a trademark: If your trademark has even slight variations across different platforms, it can have a detrimental impact on your trademark application.
5. Failing to monitor your trademark: Once your trademark has been registered, it must be regularly monitored to ensure other companies aren’t using it without your permission. If you find someone is using your trademark without your permission, you absolutely have grounds to seek legal recourse.

If you’d like to learn more about trademarks, or you need a lawyer who can walk you through the process and ensure you avoid each of the aforementioned mistakes, look no further than Lemler IP. Contact the firm today.